If you want to become successful at Internet Marketing and make serious money online you have to find a way of driving targeted traffic to your website.
One of the most popular methods to provide that is PPC advertising, in this article I will discuss PPC advertising and give you a broader idea of exactly what it is and some useful tips to help get your internet marketing career kick started!
A Pay Per Click advertising campaign is where you pay a certain pre-determined amount of money every time someone clicks on your advert that takes them through to your website. There’s a number of different types of Pay Per Click adverts but I am going to concentrate on the one most commonly used by Internet Marketers. They are the ads that appear (normally on the right hand side) of search engine results. You will notice these every time you do a Google search.
PPC ad campaigns can be very cost effective, this is because you only pay when your ad is clicked on, this means if you do get your target market horribly wrong it will not cost you an arm and a leg. This is because if you’re targeting the wrong people it’s not likely they will be interested in clicking on your advert.
On the other hand though Pay Per Click adverts can be an Internet Marketers nightmare and drain your money quickly. This is because to compete in a large niche such as Home Business or Internet Marketing you will have to pay quite a high click rate (around $2-4) because there is a lot of competition for that niche. You need to make sure then that your site is high converting otherwise you will be paying a lot to advertise but not get any returns as you’re not building a list and therefore not making many sales.
Therefore in order to make sure you use Pay Per Click advertising effectively you will have to produce a high converting site. To do this you can produce different versions of a site and run these agasint eachother by sending different people to each, then you can analyse each site and find out which was the highest converting. This means in the future you can use the higher converting site and discard the lower converting one.
Here are a number of different elements you can change around to enable you to find out which layout/desgin works best, this gives you a high converting site. Change the headline of your advert and site by making one positive and the other negative. For example; “Make Tonnes Of Money Here For Free” which is a positive headline or use “Don’t Be A Sucker And Go Somewhere Else For Internet Marketing Techniques” which is a negative headline. You can also consider changing the layout of your site, changing the style and size of font, length of text, with or without video and picture etc.
After you have found out which are the worst performing ads get rid of them and stick to the high converting ones, this way your ads will be cost effective and this is how you make serious money online – keep costs low and profits high, it’s that simple…no rocket science here!
Another way to making your ads high converting is by choosing the correct keywords. The more popular the keyword the higher you have to pay per click because there’s more competition (as mentioned before). To start out you might want to pick a smaller niche within Internet Marketing rather than competing for keywords such as “make money online” or “home business” etc. You can do this by thinking outside of the box, think about what other things your target market may be interested in and pick those keywords, the Google keyword tool can really help you with this!
A top tip is if you are in a Internet Marketing business such as YourNetBiz you can choose the name of one of the top performing marketers as you keyword then put a “?” after their name as your headline. For example; Joe Bloggs? Find out the REAL FACTS about internet marketing here No holds barred FREE internet marketing report….This can take some of the traffic the higher performing marketer is creating and give it to you.
Offering something for free within your ad will also be popular; it doesn’t have to be the best product in the world just something that will be of real benefit to the viewer. This could be a free report on Internet Marketing with some helpful tips, this is what I do and it has worked well! The key to using Pay Per Click adverts it to test different ads against each other and find out which are the highest converting.
For an Internet Marketing newbie I suggest using free methods of internet marketing such as social networking before venturing in the world of PPC because you will not have as large a marketing budget. After you have earned money from free advertising you can afford to test multiples of ads to find out which are the highest converting. After you do start using PPC ads effectively though your list can grow very quickly and you can stand to make a lot of money.
This article came from the laptop of Jonathan Pitts. Jonathan is one of the higest rated Internet Marketing Mentors in the UK and has mentored people from all over the world to create their own successful Internet Marketing business. Fed up with the Hype in the Internet Marketing World he has created a Truth Report which gives the honest truth and facts on how to Earn Money Online.