If you ever come across network marketing secrets, just keep in mind they are a dime a dozen. The majority of everyone who comes online is looking for an easy way to do things, but there is a secret behind the madness. It’s the process that we put in place to turn a complete stranger into a business associate.

There are many suggested techniques and ideas out there, but in one fundamental way many miss one key point. And this is also the area where the majority of network marketers make their critical mistake: As soon as a lead is generated, they jump in with a sales pitch.

Have you ever been told how great a company is and someone try to sell you? It happens everyday to millions of people, and it’s going to happen again. What about, “If you don’t join now you’ll be sorry!” Uhm…does this make you just want to grab your credit card?

Preselling

If you’re looking for help in the preselling world, then Mike Dillard and Ann Sieg are both the answers. Mike founder of Magnetic Sponsoring, and Ann derives from Renegade Network Marketer. They have always preached the importance of preselling, and why you need to attract and teach prospects before asking for the sale.

Many network marketers don’t take their advice. They are too impatient and too eager, and they jump in there and give that sales pitch time and time again. But this is their critical mistake. You can do things differently-and you can succeed using this essential secret to network marketing success simply by following their advice.

When you learn to presell successfully, you never even need to throw out a sales pitch at all. Your potential customers and associates will literally come to you. Here’s a short example of how this might work for you:

1. Your lead funnel lands a prospect (perhaps someone comes to your landing page).

2. You learn about this prospect (perhaps they provide their email address inquiring about your free report). Of course, this prospect is immediately expecting you to come on strong with a sales pitch, as most network marketers do. But you surprise this prospect when you deliver no sales pitch at all. Instead, you provide information that talks about how they can focus on their own goals.

3. As time moves along you teach and educate them on the benefits and ways of building an online empire. You talk about providing others with valuable information, and anything else except anything resembling a sales pitch.

4. Following communications conducted over a period of time-usually three weeks or more-the prospect trusts you and understands that you are sincerely interested in helping other people succeed in building an online business. They ask you what online network company you work with. A good number of them will inquire about how they, too, can join in this successful endeavor.

Are all the pieces starting to take shape? When you are able to presell yourself, they begin to see the importance of their long range plans. In the end, this is one of the best kept network marketing secrets.

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