You’ll find lots of articles out there touting great “network marketing secrets” you should employ to make your business a success. And truly, there are a lot of great ideas out there you can use. We’re all looking for them because we want to figure out the best way to create a customer or business associate out of the strangers we encounter online.

So how can you do this successfully? Unfortunately this is the part where most network marketers fail. Once a prospect is in front of them, they immediately turn around and want to sales pitch them.

Have you ever been told how great a company is and someone try to sell you? It happens everyday to millions of people, and it’s going to happen again. What about, “If you don’t join now you’ll be sorry!” Uhm…does this make you just want to grab your credit card?

Pre selling is the Essential Secret

The single best network marketing secret out there is to pre sell before you ever even think about asking for the sale. There are a couple of gurus out there today who positively excel in teaching this technique. For instance, Mike Dillard, who can be found at Magnetic Sponsoring, and Ann Sieg, who is from Renegade Network Marketer, teach constantly that you must first attract and teach prospects.

Many network marketers don’t take their advice. They are too impatient and too eager, and they jump in there and give that sales pitch time and time again. But this is their critical mistake. You can do things differently-and you can succeed using this essential secret to network marketing success simply by following their advice.

Pre selling involves taking an interest in educating your prospect. When you do that, you never need to give a sales pitch at all! The relationship evolves naturally and is much stronger than if you tried delivering a sales pitch. Here’s how it works when done correctly:

1. Your lead funnel lands a prospect (perhaps someone comes to your landing page).

2. You are contacted by them about your opportunity. Their initial reaction is that you’re about to unleash your sales pitch. However, you change everything up and talk to them about how to get from a starting point to their goals.

3. Your messages and communications continue over time, all focused on why the prospect would want to build an online business network and how they can succeed. You never mention your company, an offer, or ways to bring them in as an associate at all. No sales pitch.

4. It takes some time (which is why most network marketers get impatient), but after the prospect experiences your teaching style-with no sales pitch-they trust you. They know you genuinely want to help them succeed. So they ask you what network company you work with. Some even ask how they can get into that company.

Are all the pieces starting to take shape? When you are able to pre sell yourself, they begin to see the importance of their long range plans. In the end, this is one of the best kept network marketing secrets.

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