Word-of-mouth marketing is one of the best ways to acquiring customer’s and their best friends, nothing brings new customers better. Social media and online social networks can drive traffic to your product and increase their spending and make you more profits. While many marketers take advantage of Facebook Connect and tweet their latest deals, This season the social networks will be used more like a broadcast channel, not as a communication channel. If customers share their passion about your product with their social network, it’s important to recognize the customer’s value.50 percent of e-commerce marketers use social networks to distribute promotions and discounts. You need to focus on finding the customer that spreads your offers and promotions through a social network.

Social networking sites help you share promotions with positive word-of-mouth marketing about your business in a single click with his or her network of friends. The problem however if you take no other steps after your friends help you then you are using these tools as a broadcast channel and losing potential consumers. You have to recognize the value of your socially connected customers. Unless a customer provides you with personally identifiable information you need to allow them to log in to social networks via your own Web site, then you can track your biggest word-of-mouth customers.

Some e-commerce site owner uses Facebook Connect to let members log in to their Facebook accounts without leaving the site. This is important because when they log in, the site has access to profile information about the member that can be used to personalize the information given to them. E-commerce Web sites can make it easy for their customers who use Facebook to post the things they find and like on their Facebook Wall where their network of friends will see it.

MySpace and Twitter have similar function, it’s important for a marketer to become familiar with the different social media sites and integrate access to them from your site. Take advantage of the best marketing options on each. Simply using Facebook Connect is not enough.Starting with social media integration? Simply spreading awareness through social channels, and start using sites like Twitter and Facebook to offer discounts and discuss promotions. This will help you build your network and you should integrate one-click access to these networks from your site.

Take a customer service approach. Use the networks to interact with your customer. E-commerce business can connect with customers much faster and sometimes easier when using social media networks than it can with more traditional contact methods, like phone or e-mail.

All E-commerce businesses DO NEED to review their site policy to ensure customers have the opportunity to agree to receive communications from you on the different networks that are out there. You DO NOT want to have a customer disconnected from their network or have your social media tactics seen as spam.

Also have incentives that reward customers who spread your e-commerce business by word of mouth. When customers share your promotion or message in their activity feed, you should reward them (through the social networking site) with a special offer or discount.

Before you buy anything online you should check out this excellent free report on bringing traffic to your product

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