Back in our first issue, we discussed how Amazon sells more books in a Kindle format than it now does in a printed format.

Stop to think about this profound fact. Amazon, the largest bookseller in the world, now sells more books digitally than it does in printed format. This isn’t shocking given more people are reading books on their portable devices, such as a Kindle, Nook, iPad, or Sony e-Reader.

With these portable devices, you are able to have an unlimited number of books with you at all times. And, the best part, the digital versions do not cost as much as the printed versions, since there are no printing costs to deal with.

It’s not shocking that Amazon’s Kindle device and other e-reader devices have been the leading force in why Borders bookstores declared bankruptcy. Yes, Borders recently announced that it would be closing numerous bookstores throughout the US.

While this is disappointing for Borders, the huge demand for digital books presents an excellent opportunity for each small business and individual author out there. The reason being … with digital books, you can do it yourself. You don’t need a publisher, an agent, or setting aside months months of time to write, draft, and edit a book. That is the normal time it takes for authors and their publishers to create a physical book. (I know first-hand – I’m an 8-time author myself).

In just a couple of days or a few weeks, you can now utilize free applications on the web to determine whether anyone is interested in buying the book you want to sell, and also have the entire book created and distributed in the key places where thousands and thousands of buyers are at.

The remainder of this article will walk you through a 5-step process that you can implement in order to reap the benefits of these huge opportunities for yourself.

Step 1 – Identify Topics That Are In Demand

There are several free tools that exist today that allow you to research what topics people are searching for. One example is the Google key word tool. With this tool, you simply type in the different key words that you think people would use to search for your book. Then Google spits out the data on how many people are searching on that topic each day on Google’s search engine.

Another great tool is Amazon itself. You can search Amazon on your book topic and see if others are selling books on that subject matter. You can also check out how popular those books are from Amazon’s Best Seller Rank and from just reviewing the competing books in general. These are just a few examples of how you can research the general popularity of your topic.

Once you find a topic that people are interested in paying for, you can move on to the next step, which is creating the book.

Step 2 – Create the Book

In this step, you actually move forward with creating the book. This is not as hard as it may sound. You can even create a book that is on a topic you are unfamiliar with. How you may be wondering? Well, you can (1) hire another person who is an expert on that topic to write the book for you; or (2) you can interview an expert on that topic and then turn their interview into a book; or (3) you or someone else can do the research on the topic and then write the book.

But it is cheaper than ever before to hire other people to write content for you, and/or to hire experts to interview. You can find experts to interview on sites such as ezinearticles.com. Look for authors who have written a lot of good quality articles about the topic you want your book to be about. You can then contact them to see if you can either interview them, or if they want to write a book for you.

Step 3 – Convert the Book into Amazon’s Kindle Format

Once your book is finished, you should then move forward with converting it into the Amazon Kindle format. Since Amazon is the largest bookseller in the world, you would be crazy if you neglected to sell your eBook in their bookstore.

You will want to make sure you that you include your key words in the title of the book, so that it will be found by more people. So if your ideal key word that gets a lot of searches is “start a business”, then you might name your book “Start a Business”. Amazon will then add the phrase [Kindle Edition] to the end. So your book title will end up being “Start a Business [Kindle Edition]“.

People who are then searching Google and other search engines for “start a business” will be more likely to find your book than those searching on “starting your own business”.

However, if you pick the most popular key word of them all, it will be a lot more difficult to rank for. So you will want to pick a popular key word, but one that doesn’t have a gazillion competing pages.

But the great news is that it is free to list your book on Amazon. You only pay Amazon a fee out of your sales, once the sale is actually made. So it’s really a no-brainer to list all of your books this way if you want the exposure.

Friday’s newsletter will cover the process of converting your book into the Kindle format – so stay tuned.

Step 4 – List the Book on Other Giant Marketplaces

Once you have your book listed as a Kindle book, you should also consider listing your book on all of the other giant marketplaces. For example, you can list the book on eBay in a classified ad (where they allow you to sell digital books). You can list your book on Lulu if you want to sell it in a print-on-demand format.

There are dozens of giant marketplaces that allow you to sell eBooks and printed books. These are just a few examples to get you started. But the key point is that you should start with the places that people are already visiting and buying eBooks.

Step 5 – Create Inbound Links To Your Book Listings On The Giant Marketplaces

Once you have your book listed in several giant marketplaces all over the Internet, you should then create inbound links to your book listings on those giant marketplaces.

In other words, you should make an effort to get other web sites to link to your listing on those giant marketplaces. You can do this through buying a link package, through writing articles that link to your listings in the author resource box at the end of the article, etc.

The reason you want to spend the effort to get inbound links to your book listings is because you can take advantage of the authority that Amazon and other giant marketplaces already have. With just a little effort, you can help your book listing rank higher in the search engines than other popular pages out there.

It is faster and easier to get your listing on Amazon and other powerhouses indexed and ranking higher in Google and other search engines than it is to rank your own web site that has the book on it. The reason is because those sites are so popular and have such a high page rank already.

What this means at the end of the day is that you can get more free traffic from the search engines for people who are looking for the topic that your book is about. And when they get re-directed to Amazon or another powerhouse to find your book, you immediately get the credibility that those sites offer.

Again, it is a win-win proposition, and you should definitely give it a try.

To learn more about how to grow a business, download my free 47 page “Business Thrival Blueprint“. BusinessThrival.com is a site dedicated to helping business owners achieve a thriving business and life.

Other articles you might like;

Related posts:

  1. How To Secure Billionaire Clients Who Always Pay On Time
  2. The Script Book of Dani Johnson – How to Get All the Benefit
  3. Exactly how You Can Benefit From A Technology Sales Training
  4. Desks And How They Can Benefit Your Life
  5. Growing Knowledge And Decreasing Expenses With Barnes And Noble Coupon Codes

Tagged with: • • • • • • • • • • • • •

Filed under: Internet marketing

Like this post? Subscribe to my RSS feed and get loads more!